Anomaly

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Year:
2022

Client:
RMIT University Project

Programs Used:
Photoshop, Illustrator, InDesign, After Effects, Blender

An anomaly is something that’s out of the ordinary –something that’s irregular, or strange. I think it can be a great strength to be a little bit strange as a designer.

Being unafraid to get weird with it, subvert expectations and be expressive is what I enjoy most about design.

It’s hard to stand out in this field – I think striving for an anomaly is something that will ultimately bring success and fulfilment.

I designed a brand that I thought embodied these qualities. I used large imposing emblems as the main motif, in the hope that they resemble alien glyphs or sculptures, and give off a feeling of abnormality.

Though this exhibition branding was not ultimately chosen for the exhibition, it's still a project that I'm proud of.

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