Year:
2022
Client:
House Cat Hot Sauce - RMIT University Project
Programs Used:
Photoshop, Illustrator, Blender
House Cat Hot Sauce is a fiery and flavourful brand inspired by the stealth and tenacity of house cats. Made with fresh, high-quality ingredients, it's perfect for adding heat to any meal. Unleash your inner feline and sizzle up your life with House Cat Hot Sauce.
The labels adhere to the many requirements of food packaging within Australia. I created a fun cartoon style mascot as the main feature of the label, who is progressively more ‘beat up’ as the heat level rises on each label.
By undertaking market research I was able to design a brand that appeals to a particular target demographic. Graphics were generated and refined through multiple rounds of feedback.
